Koryo Korean Moving Forward
With a firm position on East Asian fast food outlets in major regional retail locations and a strong knowledge of the local market, Chinese Palace Restaurant Group joined with its associates overseas in order to develop new concepts to introduce to the Middle East. We always ask the question, “What is missing?”
Drawing from our heritage and our F&B operations in East Asia, we were overwhelmed by the sheer number of potential concepts that exist in East Asia but not in the Middle East. However, many concepts that work in East Asia would, understandably, not necessarily work in the U.A.E. With our regional understanding, we were able to single out select offerings we found suitable for the local customer base that have not been introduced to the U.A.E. food scene.
Working carefully with our East Asian associates and closely surveying the U.A.E. F&B market, we dedicated our joint effort to creating new dining experiences that can be presented to our regional audience.
We believe bringing Koryo to Dubai is the next step.